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Attacking Competitor Segmentation Blind Spots -
Here at OpenView Labs, we’re big fans of segmentation. I won’t go too far into how or why we think you should develop a segmentation scheme, as we’ve written about this topic numerous times, except to say that tailoring specific portions of your product or website to like-minded groups of prospects can go a long…
ᔥ via OpenView Blog
5 Reasons Why Relationship Marketing is Good for Your Organization -
I’ve been focusing a lot on how to plan, build and deploy relationship marketing campaigns as part of an integrated marketing strategy.
How Good Are You at Using Social Media to Distribute Your Content? -
The number of social media sites has exploded in recent years, bringing hundreds of potential new marketing channels onto the scene.
Expansion-stage CEOs: Have You Found Your Second-in-Command? -
photo: subarcticmike Successful fast growth companies have a secret sauce: A problem solving, operationally focused second-in-command.
6 Steps to Retooling Your Professional Services During the Expansion Stage -
Ken Lownie, a consultant specializing in building and scaling professional services teams, share six steps for optimizing your professional services business.
Use Your Internal Recruiters as Advisors: 4 Business Insights They Offer -
When it comes to hiring, internal recruiters are the eyes and ears of the market. Learn more about the business insights recruiters offer and how to take advantage of it.
Determining Market Size: It Is NEVER Just a Number -
The idea of determining market size down to a single number is deceptive. There is no one magic number that can measure the economic potential of a technology company.
Not the Usual Suspects: 4 Unconventional Social Media Platforms for Business -
With the ever-changing landscape of social media it's important to stay ahead of the curve. Learn more about four unconventional social media platforms that could possibly benefit your business.
It’s Finally Summer! Time to Manage Those Summer Interns You Hired -
How do you go about managing interns effectively without impeding your own work? Read these three tips to find out!
ᔥ via OpenView Blog
Tips on Getting Your Relationship Marketing Strategy Going -
Marketers working in the trenches can often be skeptical when it comes to considering adopting another “new” strategy.
