AOL Wrestles With The Value Of Putting Its Brand Name On Everything
PaidContent Nov 20 09
Even before Tim Armstrong joined Time Warner (NYSE: TWX) to take AOL independent, the company was mixing in new brands with the familiar acronym. He’s pushed that strategy even harder, to the point where the question is what brands will be added—but whether any of the major content will still be labeled AOL at all. Clicking AOL Sports already redirects users to its Fanhouse blog; sources tell paidContent that the company’s three capital letters will soon disappear from that section altogether.
The next big switch, as SAI first spotted: transforming AOL News into Sphere. Full story...
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Baidu Credits New Ad System For Better Than Expected Results
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PaidContent Quick Hits 02.09.2010
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@ Local Online: Facebook's Kendall: Facebook Ads Are Content (And Vice Versa)
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Yahoo To Close Yahoo Tech Vertical
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Diller: 'Ask Is Not For Sale'
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