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AP, Media Standards Trust Propose News Microformat

PaidContent  Jul 10 09

The Media Standards Trust and the Associated Press news agency want to establish a new industry-wide microformat for online news to increase readership—and therefore revenue—by improving search engine ranking and making content easier to find.

The new standard was created by AP and gives every story a brief series of metadata: a brief precis of what the story is about; a dateline of where it was written, the author’s name, any “news principles” adhered to by the publisher and whether it’s covered by usage rights.

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