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B-To-B Search Site Zubican Purchased By Inuvo

PaidContent  Nov 23 09

Business-to-business community site Zubican has been purchased by performance-based online marketer Inuvo. Terms of the acquisition were not disclosed, although Inuvo says it will pay a royalty based on a “percentage of the gross profit derived from the site over a four-year peirod.” Zubican, which launched in 2008, had raised an undisclosed amount of backing from investors including Athenaeum Capital, Pasadena Angels, and Tech Coast Angels. The site features a database of businesses around the country and a way for companies to rate potential business partners. Inuvo already owns consumer-oriented local business directory Yellowise. Full story...

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@ Local Online: Facebook's Kendall: Facebook Ads Are Content (And Vice Versa)

PaidContent  2 hours ago

With Facebook’s Beacon ad targeting debacle a distant memory for most, Tim Kendall, Facebook’s director of monetization, tried a soft sell on publishers and marketers at Borrell Associates’ Local Online Advertising Conference.

Yahoo To Close Yahoo Tech Vertical

PaidContent  2 hours ago

Yahoo (NSDQ: YHOO) is closing yet another of its properties down. The company is shutting down Yahoo Tech, the consumer-focused tech site it launched four years ago.

Diller: 'Ask Is Not For Sale'

PaidContent  3 hours ago

In case you didn’t get it the first few times, yes, IAC (NSDQ: IACI) Chairman and CEO Barry Diller still believes the search market will consolidate—and no, he isn’t trying to make it happen.

@ Local Online: McClatchy's Pruitt: We're Comfortable With Ad-Supported Model

PaidContent  3 hours ago

Taking the podium during day two of Borrell Associates’ Local Online Advertising Conference, McClatchy (NYSE: MNI) chairman and CEO Gary Pruitt described his mixed feelings of ease and discomfort standing there.

MySpace And TargetSpot Partner On Audio Ads

PaidContent  4 hours ago

MySpace has begun rolling out 30-second audio ads, as the News Corp (NYSE: NWS). site continues its shift from a general social network to an entertainment showcase.

WMG's Bronfman Does A Murdoch, iTunes Will Be 'Dwarved'

PaidContent  5 hours ago

Warner Music Group (NYSE: WMG) CEO Edgar Bronfman Jr. couldn’t have made it more clear - the music industry wants to ween itself off its Apple (NSDQ: AAPL) dependency, and it will get do just that when iTunes comes under massive competition pressure from new unlimited and mobile services…

“Digital growth has slowed following iTunes’ introduction of a variable pricing model in April 2009,” he told analysts on WMG’s Q1 earnings call.

Trade Publisher Penton To File For Chapter 11 Bankruptcy

PaidContent  5 hours ago

Penton, the trade publisher, has filed for Chapter 11 bankruptcy protection, reports Folio.

Morningstar Acquires Financial Blog Footnoted.org

PaidContent  5 hours ago

Morningstar has done an unusual and small acquisition: it has bought financial blog Footnoted.

WMG Finds Music Growth Overseas As U.S. CD Sales Skip

PaidContent  7 hours ago

Forget the last 10 years of post-Napster industry annihilation - Warner Music Group (NYSE: WMG) is now seeing growing income from both music sales and music publishing - but only if you factor in overseas sales; the U.

IAC Writes Down Search Business; Takes $1 Billion Loss For Q4

PaidContent  7 hours ago

IAC (NSDQ: IACI) bit an accounting bullet in Q4, taking a $991 million impairment charge for its search & media business—including Ask and excluding Citysearch.



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