Barnes & Noble Won't Sell Nook To Go In All Stores
PaidContent Oct 26 09
Its 700-plus U.S. stores should give Barnes & Noble an edge in the contest for e-reader dollars but many won’t be selling the actual Nook on site. Instead, I was told as a customer, the booksellers will order a device for in-store customers from the BN.com website to be shipped to their home, much as the buyer could do online from home. Only certain stores will carry the Nook for on-the-spot sale; in St. Louis, that’s the newest and largest suburban location but not the busy, smaller store near me that would seem to be in a demographic sweet spot.
It looks like each store will get a unit for the “test drives” mentioned last week by William Lynch, president of BN. Full story...
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