Barnes & Noble's Nook Heads To (Most) Stores
PaidContent Feb 09 10
When Barnes & Noble (NYSE: BKS) announced its Nook e-reader in October, the ability to pursue a dual in-store and online sales strategy appeared to be one of the clear advantages it might have over Amazon (NSDQ: AMZN). But, as we first reported then, the chain didn’t plan to sell Nooks to go in all its stores for the 2009 holidays—and, as it turned out, the combination of demand and distribution issues kept the device from store shelves. Instead, most people who bought Nooks at B&N stores were placing online orders for delivery weeks or months into the future—not buying them for same-day use. Full story...
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