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DataSphere Raises $10.8 Million For Hyperlocal Media Sites
PaidContent Jan 05 10
DataSphere—a startup which helps media companies set up hyperlocal sites and monetize them—has raised $10.8 million in funding. CEO Satbir Khanuja tells us the new cash comes from existing investor Ignition Partners, along with two unnamed strategic investors.
DataSphere partners with news companies that want to set up hyperlocal sites; the startup provides a technology platform, along with a local ad sales force—and splits the ad revenue. Customers include Fisher Communications, which partnered with DataSphere to launch 81 hyperlocal web sites linked to TV stations the company owns in Portland, Eugene, and Seattle, as well as TV station owner Cowles California Media, which embarked on a similar strategy, setting up 40 hyperlocal sites in Monterey and Santa Barbara. Full story...
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