FreeWheel, an online video-advertising platform, has raised $12 million in a third round of funding led by Foundation Capital and existing investor Battery Ventures. FreeWheel says its technology "monitors and clarifies revenue-share arrangements ... across the potentially huge numbers of videos, partnerships and agreements that content owners and distributors may have in place." It claims the platform has been widely adopted since its debut last year. Initial clients included Joost, Next New Networks and Hachette Filipacci-owned, car buyer-focused ad network Jumpstart Automotive Media. Founded by three former DoubleClick executives, FreeWheel now has 70 employees. Full story...
Facebook has set itself up as a huge source of visits to news sites and it now seems intent on establishing itself as a place where people not only find stories that friends “like” but those that other members are recommending too.
—CBS Interactive: Mary Hentges has been named CFO and EVP of CBSI, reporting to President Neil Ashe.
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The Associated Press and Google (NSDQ: GOOG) finally came to terms on a new deal this week that lets Google News continue to host AP articles on its site.
Some of the stories people are talking about this morning:
» Twitter’s Evan Williams says the company’s decision to launch its own mobile apps is paying off: mobile usage is up 62 percent since mid-April and 16 percent of all new Twitter users now start out on their phones, up from five percent before the company’s shift in strategy.
The connected-TV space is getting HOT. Manufacturer platforms like Samsung Internet@TV and Sony Internet TV are set to mix with Google TV and Yahoo Connected TV, while the UK’s Freeview TVs await connectivity upgrades through Dbook 7 and Canvas, and European broadcasters team for an industry-wide HbbTV standard.
Sony (NYSE: SNE) unveiled a connected TV running Google (NSDQ: GOOG) TV at the IFA show in Berlin.
Time Warner Cable (NYSE: TWC) and the Walt Disney Co. (NYSE: DIS) stepped to the precipice of blackout Armageddon—and wisely took a giant step back.
In the last year, generic searches for e-readers have doubled, while Kindle-related searches have increased eight fold.
Even if newspapers migrate every print reader to paying online, they will still face big losses, according to one analyst.
Is Microsoft (NSDQ: MSFT) changing its approach to online spending? The company, which had said as recently as a year ago that it was willing to invest 5 percent to 10 percent of its operating income on its search business for up to five years, wasn’t willing to spend enough to become AOL’s search partner.