Google Partners with Embassy Row for Second Original Series on YouTube
PaidContent Oct 15 08
"Poptub," an entertainment-focused original video series, has been quietly making the rounds on YouTube for the past month, the Hollywood Reporter reports. The series, which is produced by NY-based Embassy Row, is supposed to be an "Entertainment Tonight" for the YouTube generation, with a mix of interviews of Internet celebrities like Obama Girl and more traditional red carpet events. It's launch was overlooked amidst the hype surrounding Google's (NSDQ: GOOG) other branded entertainment play, Seth MacFarlane's original series "Cartoon Cavalcade of Comedy."
Like Cavalcade, Poptub resides on its own YouTube channel and is distributed through Google AdSense (via "Gadgets" or widgets), increasing the number of eyeballs for potential advertisers. Full story...
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