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PaidContent Sep 01 10
By John Plunkett: Marketing messages that appear on company websites and social media services such as Facebook and Twitter are to be subject to the same regulations as adverts that appear on television, newspapers or other media.
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With around 18 percent of its audience consuming its programs on digital platforms, the CW has emerged as broadcast TV's most innovative network in terms of tracking and monetizing digital viewers.
Many media outlets still think of the story or the article as the atomic unit of journalism -- but with so many competing sources of information and the real-time nature of the social web, is that still the case? And if not, what replaces it?
Nearly 30 years ago, Gannett revolutionized newspapers with colorful, breezy USA Today. Now it's up to new publisher Larry Kramer to forge a digital strategy while revitalizing a dated print edition that still has the largest U.
Penguin and Macmillan, the two publishers that have chosen to fight the Department of Justice's e-book price fixing lawsuit in court, have both filed responses to the DOJ suit.
Amazon's European subsidiary now has exclusive second pay-TV window rights locked up for three of Hollywood's six major studios, leaving precious little premium content left over for rival Netflix to acquire when it expands into Western Europe later this year.
Forbes has been reinventing itself ever since it acquired Lewis DVorkin's media startup in 2010 -- and while there have been some stumbles, the magazine has shown how a traditional media entity can take advantage of the social web and the way that content works online.
We're on pace to send 1.3 zettabytes of data in 2016, about 4 times more than we send today according to data out from Cisco.
In a new pushback over its role in an ongoing e-book controversy, Apple said that widely-reported Steve Jobs' quotes on Amazon and book publishers "will speak for themselves" and denied once again that it fixed prices.
Instagram, Twitter, Facebook, Foursquare .. these were hot destinations for job seekers. Pinterest, is the latest to join the elite club, except that it is sucking up talent from Facebook in droves and others such as Quora and Twitter employees are not immune to its allure.