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Interview: Jeff Bewkes, Chairman & CEO, Time Warner: Part One: TV Everywhere Front And Center

PaidContent  Apr 02 09

Jeff Bewkes doesn't hit the stage of the 2009 Cable Show until Thursday afternoon but his idea for ubiquitous pay TV is already front and center – right where he wants it. It's been a month since the chairman and CEO of Time Warner (NYSE: TWX) went public with TV Everywhere, his initiative to give multichannel video subscribers access to the same programming across platforms at no extra charge. It isn't the only idea out there – Comcast (NSDQ: CMCSA) is planning its own beta for this summer – but, for now, it is the most ambitious. It's also a one-man band of sorts on the programmer side, perhaps something that could change during his session today with Viacom (NYSE: VIA) CEO Phillipe Dauman. Full story...

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