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There are plenty of reasons why the announced Yahoo Tumblr deal makes sense for those companies. But Marissa Mayer might have seen a much greater payoff from acquiring Pinterest instead. In an investor call Monday morning, Yahoo CEO Marissa Mayer said Yahoo and Tumblr's audiences really don't overlap. In a speech to Columbia business school graduates, the CEO of the New York Times described the company's role in media disruption. Yahoo has officially acquired Tumblr for $1.1 billion, the companies announced Monday morning.
Yahoo's board has agreed to pay $1.1 billion for Tumblr, according to reports.
The upcoming Rev3 series Distort offers not only rich, compelling footage shot at high frame rates, but the on-camera presence of former Rev3 employees, who've struck an unusual deal for distribution. Recent events, tragic and triumphant, emphasize the social web's role as a central source for disseminating breaking news. Fans of the social-blogging network might not like the idea much, but a $1-billion acquisition of Tumblr would arguably solve a number of problems for Yahoo -- and do the same for Tumblr CEO David Karp. Tumblr might become part of Yahoo as early as Sunday night, according to a report that suggests Yahoo's board of directors is set to consider a $1. Gawker has just taken checkbook journalism to a whole new level -- asking the public to help buy a video tape that is likely to bring down the mayor of a major city.