NBC Launches All-In-One Video Player, VoIP And Texting Tool—And It's Ad-Supported
PaidContent Nov 16 09
NBC Universal’s latest attempt to refine its social media strategy includes an everything-but-the-kitchen sink app called the NBC Communicator (pictured, left). The tool is designed to attract users and advertisers to full-length episodes directly on NBC.com, as opposed to video site Hulu, which is backed by the network along with News Corp (NYSE: NWS). and ABC. NBCU reps wouldn’t say what kind of CPMs they’re charging to advertise on the app.
For context, one source said that NBC.com typically charges over $40 CPMs, while Hulu is often a little less. Full story...
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