Paramount, Redbox Extend Rental Rev-Share Trial—With Focus On New Releases
PaidContent Dec 14 09
Paramount Home Entertainment (PHE) and Redbox have extended their trial rental rev-share agreement by six more months. The two companies first announced the deal in August; it gave Viacom-owned Paramount an undisclosed percentage of the $1-per-night fees that Redbox charged for any of the studio’s movies it rented, for four months.
The trial, which now runs until June 30, 2010, is designed to give Paramount a read on whether it stands to gain more from playing nice with Redbox—meaning, continuing to give the kiosk-based DVD renter access to its new releases on the day they go up for sale—or to impose release delays like rival studios Fox, Warner Bros and Universal. Full story...
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