Seeking Influence And Recognition, Bloomberg Looks To Ad Agencies For Help
PaidContent Nov 23 09
Even before Bloomberg agreed to buy BusinessWeek, the company wanted to be known for more than just operating financial news terminals—and was looking for an ad agency or agencies to do just that. The BW acquisition adds a high-profile magazine and news website to Bloomberg’s own consumer-facing offline and online offerings, including its often-overlooked 24-hour cable channel, and perhaps a new dimension to the search for help refurbishing its corporate branding and design, developing an ad campaign, creating events and generating demand, described by AdAge and Mediaweek. Full story...
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AP Stories Reappear on Google News; "Ongoing Discussions"
PaidContent about an hour ago
Google (NSDQ: GOOG) “sort of temporary detente” with the Associated Press is progressing: now new AP stories have started showing up on Google News—this one, for example, about AP itself—as first noticed by WSJ.
Baidu Credits New Ad System For Better Than Expected Results
PaidContent just under two hours ago
Baidu (NSDQ: BIDU), the Chinese search giant which stands to gain the most if Google (NSDQ: GOOG) goes ahead and pulls out of China, had a standout fourth quarter, as it completed the roll-out of its new Phoenix Nest ad system and benefited from an uptick in online ad spending.
RealNetworks, MTVN To Spin Off Rhapsody; Real Gives Up Control
PaidContent 3 hours ago
The groundwork has already been laid and now it’s official: RealNetworks (NSDQ: RNWK) is spinning off music service Rhapsody in the hopes of giving both companies a better chance at success.
SEC Watch: SpinVox CEO Used Company 'As A Current Account' While Clocking Up Massive Losses
PaidContent 4 hours ago
SpinVox’s CEO Christina Domecq had to pay back £125,000 to the company after an investigation in to her use of corporate finances, according to a detailed 70-page filing made by new owner Nuance to the SEC.
Ryan O'Hara Lands At Topps
PaidContent 4 hours ago
Ryan O’Hara, who stepped down as TV Guide Network president Feb. 5, has been named president and CEO of Topps, the trading card and media company owned by former Disney (NYSE: DIS) CEO Michael Eisner and Madison Dearborn Partners.
PaidContent Quick Hits 02.09.2010
PaidContent 5 hours ago
» What the ad revenue generated from SI swimsuit edition means fiscally for the rest of the year.
Google To Get Social With 'Buzz'
PaidContent 5 hours ago
Google (NSDQ: GOOG) is trying once again to make a social play with the introduction of a new service that makes it easy for users of its products to post and share updates online.
@ Local Online: Facebook's Kendall: Facebook Ads Are Content (And Vice Versa)
PaidContent 7 hours ago
With Facebook’s Beacon ad targeting debacle a distant memory for most, Tim Kendall, Facebook’s director of monetization, tried a soft sell on publishers and marketers at Borrell Associates’ Local Online Advertising Conference.
Yahoo To Close Yahoo Tech Vertical
PaidContent 7 hours ago
Yahoo (NSDQ: YHOO) is closing yet another of its properties down. The company is shutting down Yahoo Tech, the consumer-focused tech site it launched four years ago.
Diller: 'Ask Is Not For Sale'
PaidContent 8 hours ago
In case you didn’t get it the first few times, yes, IAC (NSDQ: IACI) Chairman and CEO Barry Diller still believes the search market will consolidate—and no, he isn’t trying to make it happen.
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