Study: Twitterers More Receptive To Ads Than Other Social Net Users

Is Twitter worth its reported $1 billion valuation? The verdict’s still out on that. But independent research keeps coming in that details how valuable the social utility’s users could potentially be to advertisers. The latest, from tech and media research firm Interpret, shows that Twitter users are twice as likely to engage with brands—in multiple ways—than other social network users. 

Interpret surveyed over 9,200 internet users in August, finding that roughly 24 percent of the respondents that used Twitter, reviewed or rated products online; just 12 percent of people that used other social nets—but not Twitter—said the same. Full story...