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Verizon Wireless Steals Play From Sprint: Signs $720 Million Deal With NFL

PaidContent  Mar 09 10

The NFL has signed a new four-year deal with Verizon Wireless, putting an end to a roughly five-year partnership with Sprint (NYSE: S).

The deal is valued at $720 million, including a rights fee and advertising spending, according to the WSJ, which quotes people familiar with the negotiations. NFL fans on the Verizon Wireless network will have access to the popular NFL RedZone channel from the NFL Network, including access to live streaming games on Sunday and Thursday. Verizon will kick off things next month with coverage of the 2010 NFL Draft on April 22. Release.

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