Xbox Connection Funnels A Million New Subscribers To Last.fm
PaidContent Nov 24 09
CBS should be pleased with its choice to allow Microsoft to sync Xbox LIVE to Last.fm, as the partnership has already netted the streaming music service nearly a million new subscribers. Last.fm went live on Xbox last Tuesday, and both companies are already hyping the deal as a success in terms of the numbers. CBS (NYSE: CBS) says it broke a record for the number of new profiles created in a 24-hour period, and that Xbox LIVE users had already streamed more than 120 million minutes worth of music.
Less clear is whether there is money changing hands: neither company would comment on whether Microsoft (NSDQ: MSFT) is paying CBS a rev-share, since only Gold (paying) Xbox LIVE subscribers get access to Last. Full story...
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