Why So Serious?

Flickr // AJoelle_xo / CC BY 2.0 In reading an article earlier today on the alleged death of method acting, I was reminded of Russell's thoughts on pretending and of an observation I've noted repeatedly as it relates to the business world. As marketers, we can often take ourselves and what we do far too seriously. When this is true, in many ways we become method marketers. We begin living and breathing our roles and the challenges we face in them at home, at the grocery store, in the bar, at the coffee shop, etc.; always looking for ways to sell more of whatever it is we sell. We forget how to have fun in our work and that people may actually do fun things with or around our products and services. Full story...