On Twitter and Social Networks, Brands Benefit from Conversations
PR 2.0 Nov 19 09Source: Shutterstock A recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives. Now we learn that Twitter users are actively paying attention to brands on the popular information network. According to research conducted by Performics and ROI Research, about half of Twitter [...] Full story...
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There’s an I in Twitter and a ME in Social Media
PR 2.0 4 days agoAs we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.
News: Twitter Changes Updates to Tweets
PR 2.0 5 days agoIn the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media.
Optimizing Brands for Social Search
PR 2.0 6 days ago
Faceboook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and [.
Customers Ignite a New Era of CRM
PR 2.0 Mar 05 10
What follows is the unedited version of my latest post at AllThingsDigital…
The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different.
Social Capital: The Currency of the Social Economy
PR 2.0 Mar 03 10
The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.
The State of the Twittersphere 2010
PR 2.0 Mar 01 10Original Artwork by @Natasha
The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing.
It’s Time to Engage: Please Help Share the News
PR 2.0 Feb 26 10I can’t believe the day is finally here. In fact, it’s here earlier than planned.
Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Social media has democratized influence, forever changing the way businesses communicate with customers and the [.
Time Spent on Social Networks up 82% Around the World
PR 2.0 Feb 24 10Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data.
ROI: How to Measure Return on Investment in Social Media
PR 2.0 Feb 22 10
What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“
Over the years, Social Media experts attempted to redefine ROI for a new era of influence.
This is Your Time to Engage
PR 2.0 Feb 20 10
I’m truly excited to share some big news with you…
You are invited to the official debut of my next book Engage at SXSW Interactive.
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