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The Internet is More Biology Than Technology: The Top 10 Ways to Monetize Twitter

PR 2.0  Jul 11 09

At the Real-Time Stream event in Redwood City, California organized by TechCrunch, industry pioneers and pundits discussed the state and future of the Real-Time Web also increasingly referred to as the “now” Web. When it comes to search, the most notable comparison between traditional and real-time discovery is represented in the difference between human memory and [...] Full story...

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Engage is Now Available at a Bookstore Near You

PR 2.0  3 days ago

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you.

Engage is Now Available in a Bookstore Near You

PR 2.0  3 days ago

When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world…such is true for my latest book, Engage! This book is written for you… It helps champions, decision makers, and executives understand the impact and potential of new media and how, when, where to integrate [.

The Age of Social Networks

PR 2.0  4 days ago

Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery.

Brands Must Become Media to Earn Relevance

PR 2.0  6 days ago

What follows is the complete version of my recent post on Mashable, “Why Brands are Becoming Media.

The Brand Dashboard: A Window to Relevance

PR 2.0  Mar 12 10

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets.

There’s an I in Twitter and a ME in Social Media

PR 2.0  Mar 10 10

As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.

News: Twitter Changes Updates to Tweets

PR 2.0  Mar 09 10

In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media.

Optimizing Brands for Social Search

PR 2.0  Mar 08 10

Faceboook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and [.

Customers Ignite a New Era of CRM

PR 2.0  Mar 05 10

What follows is the unedited version of my latest post at AllThingsDigital… The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different.

Social Capital: The Currency of the Social Economy

PR 2.0  Mar 03 10

The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.



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