Twittfaced: Your Toolkit for Understanding and Maximizing Social Media
PR 2.0 Nov 16 09While the title invites a predicted round of wordplay, I will spare you the attempts at low hanging witticisms. During this past summer, I was in the throes of promoting my current book and writing my next title (which I won’t officially announce until January 2010.) As I was deep in the zero hour, I was [...] Full story...
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Engage is Now Available at a Bookstore Near You
PR 2.0 less than a day agoFollowing a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you.
Engage is Now Available in a Bookstore Near You
PR 2.0 less than a day ago
When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world…such is true for my latest book, Engage!
This book is written for you…
It helps champions, decision makers, and executives understand the impact and potential of new media and how, when, where to integrate [.
The Age of Social Networks
PR 2.0 3 days ago
Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery.
Brands Must Become Media to Earn Relevance
PR 2.0 5 days ago
What follows is the complete version of my recent post on Mashable, “Why Brands are Becoming Media.
The Brand Dashboard: A Window to Relevance
PR 2.0 Mar 12 10Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets.
There’s an I in Twitter and a ME in Social Media
PR 2.0 Mar 10 10As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.
News: Twitter Changes Updates to Tweets
PR 2.0 Mar 09 10In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media.
Optimizing Brands for Social Search
PR 2.0 Mar 08 10
Faceboook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and [.
Customers Ignite a New Era of CRM
PR 2.0 Mar 05 10
What follows is the unedited version of my latest post at AllThingsDigital…
The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different.
Social Capital: The Currency of the Social Economy
PR 2.0 Mar 03 10
The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.
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