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ProductMarketing.com Jan 28 12 And just to be clear — the difference is not about simply marketing or selling the invention.  It’s about inventing things that solve people’s problems, and then getting those inventions into the hands of the people who can benefit from them, and ultimately improving their lives or experiences. via Product Management lies at the [...] Full story...
Turn fans into advocates through influencer engagement
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Thanks to all for the wonderful discussion!
Define Your Career Roadmap
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Google+ versus Facebook, A Social Networks Survey
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Content continues to be a critical item for marketers to influence behaviors, beliefs and drive engagement.
Just like other shiny objects which have come before, the tech is out front in many of the discussions – social media is no different.
I just had the opportunity to spend an hour talking product management, marketing and some random things around tech.
Rich Mironov at Product Bytes weighs in with a thoughtful post about measuring product managers. He had a recent experience in Sweden where the product executives he worked with shared the same concerns as product executives in the U.
We’re taking www.productmarketing.com in a new direction. After over 2000 blog posts, I’m taking a break.
No amount of perfume can overcome the stench of a technology product that people don’t need. via Stop Perfuming the Pig: Why “real” marketing is done before the product is created.
So you’ve attended Practical Product Management and gotten all fired up! You come back to the office ready to be market-driven.