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Daniel Jacobson of Netflix on the API with an Audience

ReadWriteWeb  Feb 10 12

Alexia Tsotsis, who writes for TechCrunch, had this advice on Twitter earlier today: "Good tech blogger rule of thumb: Avoid using 'API' in headlines when/if you can." Usually, I'm all thumbs myself, but I can't find this particular rule on them anywhere. I suppose I'm not a blogger after all.

Or perhaps I just know my audience. The first rule of communication, as I have taught and been taught (both quite repeatedly, and often) is, "Know your audience." The API has become the principal communications tool of any company that does business digitally. Therefore, professes Netflix Director of Engineering Daniel Jacobson, when designing your API, you should identify, evaluate, and serve its audience just like with any other communications tool. Full story...



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