Lookery's Scott Rafer: Advice in the Aftermath
ReadWriteWeb Nov 07 09
After successfully selling MyBlogLog to Yahoo, it was surprising to see Lookery founder Scott Rafer write a blog post announcing his company's "orderly shutdown". In heartbreaking detail he took full responsibility for the company's demise saying, "In chronological order, the sins Lookery committed under my leadership were continuing our dependency on a large partner, not knowing when to cut bait on a failing asset, and building ahead of the market." While Rafer is still advising half a dozen startups and his API management company Mashery continues to thrive, the loss of Lookery has taught the entrepreneur some hard lessons. Full story...
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