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Study Suggests Content Matters On Twitter

ReadWriteWeb  Feb 10 12

Will this article get re-tweeted? According to a new HP Labs white paper, we can now predict whether or not it will become popular on Twitter.

The findings are crucial because most previous analysis of how tweets travel have focused on who has been tweeting as opposed to what they have been tweeted. If someone influential on Twitter tweets something, the conventional thinking goes, it will spread. That thinking still plays a big factor, but the new research highlights that content matters.

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Researchers analyzed 40,000 articles posted to Twitter over the course of a week in August and collected information on the agency that wrote each article, the outlet that first tweeted the article, the article's information category and the emotion of the article's language. Full story...



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