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The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons

ReadWriteWeb  Feb 06 12

Twitter did not crash and the Super Bowl became the most tweeted sporting event in history, averaging more than 10,000 tweets per second.

That wasn't all that surprising: continued growth of the social network, not to mention tablet and smartphone technology that make it easier to tweet while watching television, means that record will probably be broken several times between now and next year's Super Bowl.

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What was surprising, however, is how many of the tweets had nothing to do with the game: we have only anecdotal evidence so far, but many of the most popular tweets dealt with commercials. Full story...



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