Although securing and promoting your company's brand is an important step when starting a business, and although protecting that brand can be an ongoing concern, the question of what it means to associate a person with a company brand is a lot more complicated - a fact made obvious in light of Tiger Wood's sex scandals. The companies that featured Woods in their advertising had sought to latch onto Tiger-Woods-as-a-brand - an image crafted to suggest his tenacity, reliability, skill, and success.
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The gulf we now see between Tiger-Woods-as-a-brand - "the perfect role model" - and Tiger Woods as a flawed human being points to some of the potential dangers in associating your company's brand with a person. Full story...
Just a month after announcing its plans to devour hit app Instagram to the tune of $1 billion, Facebook has released its very own photo sharing app.
There’s a lot of money in poor people.
The ownCloud project is adding features fast and furiously.
Axis, Yahoo's "new kind of browser" that launched yesterday, is an attempt to do something noble and important.
Today's theme is real artists ship. Everyone wants their tech to be fun.
Today the X Prize Foundation announced a $2.
It is time for another look at enterprise IT from our friends Chief and Chuck.
If your boss asked you to identify all of the various SaaS-based providers that are being used across your corporate network, how long would it take you to put together a report? This isn't academic: As more of your end-users sign up for these cloud-based services, it becomes increasingly harder to maintain the appropriate enterprise security policies as the number and kinds of files stored there increases.
Social scientists are increasingly looking at online friendships and trying to figure out if they carry the same emotional baggage that real-world friendships do.
PayPal co-founder and Facebook pre-IPO stockholder Peter Thiel
Facebook's tainted public offering, which has attracted the attention of federal securities investigators, has grown a bit darker with the filing of a class-action lawsuit.