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More stories from rocket watcher »
Rocket Watcher Mar 27 13 :
Extreme Customer Insights: A Startup Marketing Secret Weapon -
In my first startup marketing job I was given the task of attempting to call a couple hundred customers to try to rustle up a dozen or so customer references.Rocket Watcher Mar 10 13 :
5 Things Startup Marketers Can Teach Big Companies -
Are startup marketers getting smarter than their big company counterparts? At a time when marketing is rapidly changing, smaller agile companies are adjusting faster.Rocket Watcher Feb 14 13 :
Addressing the 3 Root Causes of Bad Marketing -
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.Rocket Watcher Feb 08 13 :
Startup Storytelling and Media Coverage -
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.Rocket Watcher Jan 28 13 :
Introducing RocketScope -
I was busy last year. I spent the first two thirds of it helping Huawei launch its Enterprise business globally which was interesting, challenging and eye-opening all at once.Rocket Watcher Jan 18 13 :
My New Role as EIR at Communitech -
I have a new role as an Entrepreneur in Residence at Communitech, one of North America's largest and most exciting Innovation Hubs and Accelerator.Rocket Watcher Dec 05 12 :
