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Rocket Watcher Sep 06 12
Great marketing is based on a solid understanding of target customers. Here I've shared a customer worksheet that I've used in the past to help me track what is known and not known about my target buyers that I use as a foundation for building a marketing plan.
Are startup marketers getting smarter than their big company counterparts? At a time when marketing is rapidly changing, smaller agile companies are adjusting faster. This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing. You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data. I was busy last year. I spent the first two thirds of it helping Huawei launch its Enterprise business globally which was interesting, challenging and eye-opening all at once. I have a new role as an Entrepreneur in Residence at Communitech, one of North America's largest and most exciting Innovation Hubs and Accelerator.