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Forget about the Facebook IPO fumbling. Consider Facebook’s lethargic race toward the front of the mobile lines.
From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their marketing.
< sigh >… Once again, Yahoo has yet another plan to innovate, and thus stay relevant in an ever more challenging search arena.
April 24th 2012 is a day that will be remembered as the launch of one of the biggest attacks against Webspam by Google’s Search Quality Team: the Penguin Update.
“My site has been at the top of Google SERPS for very competitive phrases. It’s a high quality site offering hundreds of pages of original content.
I’ve heard that doctors must constantly go to school to keep updated on the latest medicines and surgical techniques available.
A solid understanding of localization is now critically important for any company looking to drive into international markets.
Global domination. This is what appears to have been Facebook’s goal in 2012, according to the World Map of Social Networks, which is based on both Google Trends for Websites and Alexa.
What is this “Cookie” Law? In 2009, the council of the European Union approved a new legislation that required internet users to consent to the use of cookies.
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO.
While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! So if [.
In the world of SEO, there is a common belief that an old domain will always beat out a new domain in search rankings.
Our industry’s conferences are a lot of fun, and of course educational. In the past few years several companies, like Distilled, have been offering smaller conferences which allow attendees to get to know each other better and have more contact with experts in the field.
Since HBO took the Game of Thrones books and created a fantastic show the books and the series have taken off.
For many small businesses, their ability to make a profit or keep their heads just above water hinges on being able to successfully promote their companies.
Ed Felten, the Federal Trade Commission’s chief technology officer, recently announced that Twitter is now providing support for the Do Not Track feature.
I once read a provocative question by Eric Ward (that I will paraphrase): “If the search engines went away tomorrow, how would anyone find your website?” Now, you might say, “That is a big ‘IF’- Google isn’t going anywhere anytime soon.
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin).
I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences.
Although Google has already done an impressive job indexing the web and using algorithmic processes to serve users relevant results, they have been concentrating on developing a graph of semantic information and incorporating that information within the search results.