I recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book.
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting.
Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO).
Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference.
Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still.
Many Google plus users were welcomed recently with the some new design changes. First impressions are, “I can see a lot more content”, which is great for both the user and also businesses.
Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind.
In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords.
There’s no denying it: link building is hard, especially for Ecommerce sites. It takes a unique approach to find the hard links and pull ahead of your competitors.
When it comes to sharing on social media sites, you can be free from the real-time grind of sending as you type.
Anyone on Quora? Q&A sites and discussion groups are a commonly encouraged tactic for demonstrating authority, growing community, and enhancing visibility.
“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we assume the actions they’re taking are safer or “more correct.
BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management.
Author’s note: This is just a heads up that I have decided to exclude both the outreach process and content generation from this article for two main reasons.
Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice.
It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources, The Short Cutts, managed to miss this blog.
The reporting features of Adsense and Analytics have improved a lot in the past year. By integrating both the Google tools you can see data that will be resourceful and productive.
Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people is difficult enough.
Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence.