I admit it! I am a Googler. I love everything Google. Love it or hate it, Google has become a household name, mostly due to its high quality and widely used internet search engine.
As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality Score on Bing Ads and AdWords.
Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis.
image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the manpower to achieve real SEO success.
image credit: ShutterStock On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel.
This week in search we talk about everything to deal with Social Media and how it impacts SEO. What is going on with Social Media and how large of an impact is it having on SEO? In this post well tell all.
Change is the only constant, and it sometimes is out of our control to judge the ever-changing world of search engine optimization.
Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s share of clicks – what you might not realize is that they steal all the conversions, too! This is because PLAs are so information-rich.
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense.
Image credit: ShutterStock If high, landing page bounce rates causing abandonment issues, if the average conversion rate in the industry is twice higher than what you have, if inefficient pay per click solutions are wasting your valuable time and money, than you need to get to work and optimize your landing page.