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  Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole.

It just takes one post or tweet to tarnish your business reputation.  One mistake by an otherwise savvy employee and a company can be labeled a social media fail, a dishonor so damaging that it’s not only fodder for the front page and late-night talk shows, but a brand buster, too.

PENGUIN – AN INTRODUCTION Most of you must be familiar of Google Penguin – believed to be the search engine giant’s latest weapon to counter websites that deliberately violates Google’s Webmaster Guidelines.

Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential.

Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals.

It’s incredibly important to get your business involved in local SEO, but businesses should not stop at just one search engine or one local listing service.

Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on the internet, but they have also evolved with the market and remained popular.

The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a “let’s be relevant again” perspective.

The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it’s so effective at driving up keyword rankings – when it’s done consistently and when those guest posts are published on authoritative domains that are relevant.

What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads.