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Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days, and there have been some really interesting debates going on over exactly what we should expect from the upcoming release.

We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes a bit of ingenuity to pull ahead of your competitors.

Dear SEJ Contributors & Readers, Thank you for everything you have contributed to SEJ and your participation in our community, comments & social media.

  Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole.

It just takes one post or tweet to tarnish your business reputation.  One mistake by an otherwise savvy employee and a company can be labeled a social media fail, a dishonor so damaging that it’s not only fodder for the front page and late-night talk shows, but a brand buster, too.

PENGUIN – AN INTRODUCTION Most of you must be familiar of Google Penguin – believed to be the search engine giant’s latest weapon to counter websites that deliberately violates Google’s Webmaster Guidelines.

Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential.

Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals.

It’s incredibly important to get your business involved in local SEO, but businesses should not stop at just one search engine or one local listing service.

Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on the internet, but they have also evolved with the market and remained popular.