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Search Engine Journal  6 hours ago:

How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update -

The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it’s so effective at driving up keyword rankings – when it’s done consistently and when those guest posts are published on authoritative domains that are relevant.

Search Engine Journal  10 hours ago:

PPC Tracking and Goals – You May Be Getting Them Wrong by @JCorriganSEO -

What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads.

Search Engine Journal  15 hours ago:

10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II) by @DholakiyaPratik -

We’re seeing the industry shift now that massive corporations finally understand the value of online marketing.

Search Engine Journal  less than a day ago:

Lessons from fiction that Can be Applied to Your Content Creation Efforts -

I recently  had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book.

Search Engine Journal  3 days ago:

Simple Steps to Creating an Effective Social Media Strategy -

Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting.

Search Engine Journal  3 days ago:

A Guide To Choosing A Competitive Title For Content Marketing -

  Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO).

Search Engine Journal  3 days ago:

What makes Coca-Cola the No-1 SuperBrand in Social Media? -

Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.

Search Engine Journal  4 days ago:

How is Social Media Changing Search Marketing? -

In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference.

Search Engine Journal  4 days ago:

Three Killer (and unfortunately most ignored) Link Building Ideas by @resultfirst -

Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still.

Search Engine Journal  4 days ago:

Google, A New Business Plus-pective by @lewis__austin -

Many Google plus users were welcomed recently with the some new design changes. First impressions are, “I can see a lot more content”, which is great for both the user and also businesses.