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This week in search we talk about everything to deal with Penguin 2.0.  We cover everything you need to know to keep you and your site up to date.

Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search.

Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner.

In this day and age, we’re all part of networks and groups of peers that communicate and interact multiple times a day.

I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at an immediate low cost.

With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly focusing on social media marketing campaigns.

Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update.

From page one to penalised in a blink of an eye! It’s every SEO professional’s worst fear as they realise that their months of hard work have been flagged by Matt Cutts & Co as not conforming to Google’s Search Quality Guidelines.

The unveiling of Facebook ‘Home’ felt like one of those key moments that really polarize opinion.

Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days, and there have been some really interesting debates going on over exactly what we should expect from the upcoming release.