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Search Engine Land Dec 11 09 The Holy Grail for any self-respecting AdWords campaign manager must be confirmation that the ad positions they are targeting with their AdWords campaigns provide the best possible return on ad spend (RoAS). Having an answer (based on concrete data) when a client/boss/sales manager/curious business partner inevitably questions your carefully crafted position/bid strategy, is surely gold-dust [...]
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Full story... Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of Google Maps.
Some of you may remember my debut Search Engine Land post which looked at the process for buying an iPhone 4 on various UK retailers.
Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to) in mainstream media.
Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to) in mainstream media.
The Google Webmaster Help blog announced they are now indexing SVG files and documents. SVG is a royalty-free graphics format typically used on the web for fancy font usage.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers.
Dear Facebook,
A couple of weeks ago you launched your new location service, Places. We all think it’s great and are really excited that you’re opening up the world of location to a whole new audience.
The bounce rate of a site is the percentage of users who leave without going to another page on your site before the analytics session times out, with the length of a session being dependent upon your specific analytics package (I’ve heard that 30 minutes is the average.
Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter.