Ask.com Puts Its NASCAR Sponsorship Back In Garage
Search Engine Land Feb 08 10Ask.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.com. Jared Cluff, Ask’s senior VP of marketing, says the deal produced some measurable results in 2009: “We saw double-digit increases in usage among NASCAR fans. With the fan cards that our [...] ....
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Live Blogging SXSW: Social Search, A Little Help From My Friends
Search Engine Land 4 hours agoIt’s live blogging time again from SXSW. Today, the Social Search: A Little Help From My Friends panel gets underway.
Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked
Search Engine Land 6 hours agoBack in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked.
Taking Sides In The Apple vs. Google Skirmish
Search Engine Land 6 hours agoOver the weekend the New York Times ran an article that summarized and largely substantiated all the rumor and innuendo about the increasingly contentious relationship between Apple and Google.
Cutts: Redirects Don’t Pass Full PageRank & More Takeaways
Search Engine Land 7 hours agoEric Enge has an outstanding interview with Matt Cutts. I have read through the entire interview and pulled out four key takeaways, but there is a lot more to be learned from the interview.
Google Explains How Their Search, Ads & Apps Work
Search Engine Land 7 hours agoGoogle is trying to show the public how transparent they are, especially since the EU antitrust investigation.
Report Proposes ‘Google Tax’ To Subsidize Local Media In UK
Search Engine Land 7 hours agoThe massive Pew State of the News Media report, which Matt wrote about briefly, alludes to findings (previously published) that only 19 percent of online news consumers would pay for content.
Redefining The Local Opportunity – Key Highlights & Takeaways From Borrell’s Local Online Advertising Conference
Search Engine Land 7 hours agoThe “Business of Making Money” (is there any other kind of business, really?) Local Online Advertising conference held by Borrell Associates in NYC a few weeks ago represented, for me, a turning point in my own understanding of the “local opportunity” and how it will bear fruit.
Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World
Search Engine Land 9 hours agoSearch engine marketing no longer exists in an online vacuum. In today’s multi-channel world, people search online, visit stores to test out products, return to the internet to compare prices and then complete purchases in-store, online or via a call center.
Google, Yahoo & Portals Are Top Online News Sources: Study
Search Engine Land 15 hours agoMajor news portals — like Yahoo News, Google News, AOL, and Topix — are the most commonly used online news sources, beating out the web sites of major news outlets like CNN, CBS, and the New York Times.
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