Behavioral Targeting: Creating A Unique Experience For Each Visitor
Search Engine Land Nov 18 09Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs to implement BT for a website? [...] ....
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30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1
Search Engine Land 3 hours agoWe asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response.
Liveblogging the Google Social Event
Search Engine Land 4 hours agoGoogle is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using.
SMX West Networking Activities and Parties Scheduled
Search Engine Land 7 hours agoWe’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking.
IAC Q4 Earnings: Search Growth 3% But Takes $1 Billion Loss On Ask.com
Search Engine Land 7 hours agoIAC, the parent company of Ask.com, reported their fourth quarter earnings today and overall, it was a good quarter of revenue for IAC, being up 5% year-over-year in revenue.
Share Well With Others: How To Get Social Content To Go Viral
Search Engine Land 8 hours agoPromoting content in social media is only half the battle. Once it is in the face of thousands of visitors, there needs to be some sort of emotional and psychological drive to get them to share that content with others.
Is International Social Media Marketing Just Too Difficult?
Search Engine Land 11 hours agoSocial media marketing is pretty tricky - but it is too tricky to ever roll out international campaigns? Where do you start from when you're targeting international social networks - success at home or do you need to start all-over?
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SPONSOR MESSAGE: Drive more traffic with Bing
Search Engine Land 20 hours agoWant to improve traffic to your site? It’s easy! The BingTM Toolbox provides everything you need to get started to optimize your site for increased traffic and an improved user experience.
Ask.com Puts Its NASCAR Sponsorship Back In Garage
Search Engine Land 23 hours agoAsk.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.
Report: Google To Announce A More Social Gmail
Search Engine Land 23 hours agoThere are several reports today that Google is set to announce a new social feature inside Gmail, allowing users to see (and add to) a stream of status updates from friends and connections.
Search Month European Edition, January 2010
Search Engine Land less than a day agoIn Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage.
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