Google Buys Teracent, Machine Learning Display Ad Technology
Search Engine Land Nov 23 09Google announced they have purchased Teracent, a company that uses machine learning to show the different display ad creatives based on dozens of factors. Google bought them to improve and better automate the display ad side of their ad serving technology. Google said: We think that this technology has great potential to improve display advertising [...] ....
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FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’
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