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Search Engine Land 4 hours ago:
How Search Retargeting Kick Started The Programmatic Marketing Revolution -
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.Search Engine Land 4 hours ago:
The Quintessential Marketer Scientist -
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination.Search Engine Land 4 hours ago:
Google Changes Ranking Advice, Says Build Quality Sites Not Links -
On May 27th, Google has quietly updated the rankings article within the Google Webmaster Help documentation.Search Engine Land 4 hours ago:
Homepage Sliders: Bad For SEO, Bad For Usability -
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage.Search Engine Land 5 hours ago:
Best Practices For Google Enhanced PPC Campaigns -
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns.Search Engine Land 7 hours ago:
Social Tactics For The Search Marketer -
Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital marketing disciplines are irrecusably connected.Search Engine Land 20 hours ago:
SearchCap: The Day In Search, June 18, 2013 -
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.Search Engine Land 22 hours ago:
DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million -
Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest milestone: more than three million direct searches in a single day.Search Engine Land 22 hours ago:
Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect -
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share.Search Engine Land 23 hours ago:
