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Search Engine Land Nov 09 09 Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was difficult to track the effectiveness of [...]
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs.
After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it’s because Google penalized Chrome after a botched sponsored blog post campaign.
After more than two years, and a few important concessions from Google, the Czech Republic is letting the company resume its Street View service.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by making Google Maps free.
StumbleUpon, who happens to be one of the more popular and successful social media sites with over 20 million users (doubling from 10 million in about a year and a half), recently launched one of the biggest redesigns I can remember… basically changing everything about the site as a whole.
As performance marketers, it’s our job to find the valuable clicks and filter out the crap. By tracking specific events through cookies and pixels, we attribute revenue to clicks and keywords.
Fact or Fiction? Writing search PPC ad copy promoting B2B brands, products or services isn’t as fun as promoting some sexy, fabulous, coveted line of B2C goods because B2B, by nature, is boring.
While search engine marketing conference attendance for agency staff is almost a given of the job, in-house search engine marketers may find themselves more challenged to justify the expense, both in time and money of conference attendance.