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How To Create Brand Awareness On Facebook

Search Engine Land  Nov 14 09

To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done. This week, I was thinking about online marketing opportunities using Facebook. And nowhere is the line finer than on Facebook. On that platform, you need to [...] ....

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Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”

Search Engine Land  3 hours ago

Various marketers have offered advice on writing "killer" PPC ads. But examining the ads Google runs on competing search engines suggests that a simple list of "tips and tricks" may not be enough.

Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare

Search Engine Land  4 hours ago

Google has announced a new product called Google Buzz, which represents the company’s latest attempt to hitch its wagon to the popularity of social networking and, more specifically, the growth of social sharing and status updates.

30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1

Search Engine Land  4 hours ago

We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response.

Liveblogging the Google Social Event

Search Engine Land  5 hours ago

Google is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using.

SMX West Networking Activities and Parties Scheduled

Search Engine Land  8 hours ago

We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking.

IAC Q4 Earnings: Search Growth 3% But Takes $1 Billion Loss On Ask.com

Search Engine Land  8 hours ago

IAC, the parent company of Ask.com, reported their fourth quarter earnings today and overall, it was a good quarter of revenue for IAC, being up 5% year-over-year in revenue.

Share Well With Others: How To Get Social Content To Go Viral

Search Engine Land  9 hours ago

Promoting content in social media is only half the battle. Once it is in the face of thousands of visitors, there needs to be some sort of emotional and psychological drive to get them to share that content with others.

Is International Social Media Marketing Just Too Difficult?

Search Engine Land  12 hours ago

Social media marketing is pretty tricky - but it is too tricky to ever roll out international campaigns? Where do you start from when you're targeting international social networks - success at home or do you need to start all-over? .

SPONSOR MESSAGE: Drive more traffic with Bing

Search Engine Land  21 hours ago

Want to improve traffic to your site? It’s easy! The BingTM Toolbox provides everything you need to get started to optimize your site for increased traffic and an improved user experience.

Ask.com Puts Its NASCAR Sponsorship Back In Garage

Search Engine Land  24 hours ago

Ask.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.



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