Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level. ....
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Promoting content in social media is only half the battle. Once it is in the face of thousands of visitors, there needs to be some sort of emotional and psychological drive to get them to share that content with others.
Social media marketing is pretty tricky - but it is too tricky to ever roll out international campaigns? Where do you start from when you're targeting international social networks - success at home or do you need to start all-over?
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Want to improve traffic to your site? It’s easy! The BingTM Toolbox provides everything you need to get started to optimize your site for increased traffic and an improved user experience.
Ask.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.
There are several reports today that Google is set to announce a new social feature inside Gmail, allowing users to see (and add to) a stream of status updates from friends and connections.
In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage.
Google leaps language barrier with translator phone from The Times Online reports Google is working on a new tool that would bring instant translation to people.
Apple clearly recognizes the importance of the mobile web, but did they get trigger happy and launch the iPad too soon? The launch of the new Apple device has lit up the internet with all sorts of criticisms, praises, questions and opinions.
Cambodia blasts Google map of disputed Thai border from Reuters reports Cambodia is the latest country upset with Google over how they draw the border on Google Maps.
Google warns Chinese copycat website: report via the AFP reports Google has sent a warning to the Chinese Google knockoff, Goojje to stop using their logo.