SEMPO Releases Second Annual In-House Salary Survey Results
Search Engine Land Nov 23 09Want to make a recession-resistant career move? Consider going to work as an in-house search marketer. According to the second annual SEMPO in-house salary survey, compensation for search marketers working on behalf of a single organization actually increased during the past year, despite a turbulent economy that took a toll on many other types of [...] ....
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Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World
Search Engine Land 3 hours agoSearch engine marketing no longer exists in an online vacuum. In today’s multi-channel world, people search online, visit stores to test out products, return to the internet to compare prices and then complete purchases in-store, online or via a call center.
Google, Yahoo & Portals Are Top Online News Sources: Study
Search Engine Land 9 hours agoMajor news portals — like Yahoo News, Google News, AOL, and Topix — are the most commonly used online news sources, beating out the web sites of major news outlets like CNN, CBS, and the New York Times.
Google’s Pi Day Logo On 3.14
Search Engine Land less than a day agoI can’t remember Google ever having a special “doodle” or logo for Pi Day, but that has changed today, March 14, 2010.
Live Blogging SXSW: RIP Jeff Goldblum, Truth Vs. Web BS
Search Engine Land less than a day agoMediagazer’s Megan McCarthy is presenting a short talk called RIP Jeff Goldblum: Truth vs. Web BS
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Google To Shutter China Search Operation As Talks With Government Reach “An Impasse”
Search Engine Land less than a day agoYesterday I speculated about whether Google would be able to have it both ways: to remain in the Chinese search market and still live up to its bold proclamation that it would no longer comply with Chinese government censorship rules.
Live Blogging SXSW: Can The Real Time Web Be Realized?
Search Engine Land less than a day agoI’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned.
Yahoo Goes Hollywood With New TV, Celebrity Shortcuts
Search Engine Land 3 days agoCiting the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities.
Valuing Keywords Based On Their Role In Conversion
Search Engine Land 3 days agoAre you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake.
Google Adds Microdata Support For Rich Snippets
Search Engine Land 3 days agoThe Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification.
Can Google Stay In China And Still Save Face?
Search Engine Land 3 days agoEver since Google’s bold statement early this year that it would be withdrawing from the Chinese search market if it couldn’t find a way to operate without censorship, Mountain View has found itself in a bit of a no-win situation.
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