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The iPad As Platform For SEM & Social Media Marketing

Search Engine Land  Feb 08 10

Apple clearly recognizes the importance of the mobile web, but did they get trigger happy and launch the iPad too soon? The launch of the new Apple device has lit up the internet with all sorts of criticisms, praises, questions and opinions. A question remains for those of us in the search marketing and social [...] ....

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SPONSOR MESSAGE: When Social Goes Viral – Using Analytics and SEM to Spark Viral Campaigns

Search Engine Land  10 hours ago

This webinar and guide covers: Use SEM campaign data to develop social marketing programs Measure the value of viral campaigns Work with your peers to develop integrated campaign Download this guide here.

Google Will Let Web Users Avoid Analytics Tracking

Search Engine Land  11 hours ago

With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software.

Give Me Some Feedback On Potential SMX Advanced Sessions

Search Engine Land  14 hours ago

Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them.

Overlooked But Beneficial On-Page SEO Elements

Search Engine Land  15 hours ago

In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results.

Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos

Search Engine Land  16 hours ago

The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents.

Anatomy Of A Google Snippet

Search Engine Land  17 hours ago

Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in Context (”KWIC”), to the ellipses, to the inside-the-snippet anchor links.

Research: The Key To SMB Knowledge

Search Engine Land  18 hours ago

Having just returned from SMX West, I found my brain teeming with topic snippets related to online search marketing.

SMX Advanced Pre-Agenda Rate Expires Saturday – Register Now

Search Engine Land  19 hours ago

Time is running out! The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires Saturday, March 20th.

Google Sponsored Map Icons

Search Engine Land  20 hours ago

The Google Australian Local blog announced a new feature they are testing in Google Australian Maps named “Google Sponsored Map Icons.

Google Updated Maps For Mobile For Android

Search Engine Land  21 hours ago

Google has pushed out a maps app update for Android based mobile devices. The new Google Maps Mobile app, version 4.



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