It’s not really a surprise or even news that the US Department of Justice (DOJ) confirmed yesterday it was formally investigating the terms of the Google Book Search settlement. This was known as far back as April and essentially confirmed last month by various publications reporting that formal requests (called “civil investigative demands”) had been [...] ....
Full story...
Quick: Are you a digital marketing pro? If so, complete this sentence:
In the future, advertisers will combine online media with mobile ads to drive:____________.
Want to make a recession-resistant career move? Consider going to work as an in-house search marketer.
Traffic value varies widely not just by the words users type into the search box, but whose search box they use.
It’s back, the prospect that Microsoft might try to make Rupert Murdoch happy by offering a “get listed with Bing” exclusive deal.
Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday.
Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords.
We have covered many of the search ad keyword lawsuits aimed between competitors or directly at the search engines in the past.
Cyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I’ve got some great tips and tricks to share on how to make the most of it.