AdWords Creates Easier Access to Advanced Performance Data
SearchEngineWatch.com Nov 19 09
When using AdWords, in order to access some advanced performance data, you had to create reports, which can be time consuming. AdWords is making access to certain data points easier by integrating them into the campaign management.
For example, instead of running a placement performance report to manage automatic placements, you can use the "Networks tab." Instead of running a search query report, you can select the "See search terms" option under the Keywords tab.
AdWords also recently introduced time-based segmentation. Use this to break down your data by day, week, month, or year to understand changes in your campaign's performance. Full story...
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