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Emanuel Rosen, Author of "The Anatomy of Buzz Revisited", to Give Keynote at SES Toronto
SearchEngineWatch.com Apr 28 09
I'm looking forward to interviewing Emanuel Rosen, the author of "The Anatomy of Buzz Revisited", who will give a keynote presentation at SES Toronto 2009. I also look forward to reading his book.
Rosen is the author of the national bestseller "The Anatomy of Buzz" (Doubleday, 2000) and "The Anatomy of Buzz Revisited" (Doubleday, 2009) has more good stories.
Prior to writing these books, he was VP Marketing at Niles Software, where he was responsible for launching and marketing the company's flagship product EndNote, which spread to a large extent by word of mouth. It was during this time that he became interested in buzz and especially in how it can be accelerated. Full story...
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