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For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO opportunities. Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users. Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p. It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38. While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police. Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers.